Consequences of Phobia in Edgar Allan Poe’s The Tell-Tale Heart Essay

â€Å"The Tell-Tale Heart†, is a thrilling short story by Edgar Allan Poe. It is about the narrator’s attempt to convince us that he is not crazy, just have keen senses as we realize when he says: â€Å"Why will you say that I am mad? The disease had sharped my senses† (The Tell- Tale Heart, p. 44). He tries to persuade us of his innocence and his sanity telling how he was able to kill an old man, proprietor of the house where he lives, with a good planning and craftiness. The story shows how the eyes of the old man were like the eyes of a vulture, how it disturbed the narrator, and how it made him paranoid. Every night he enters in the bedroom of the old man in order to get rid of those eyes, however he always keeps himself paralyzed when he realizes that the old man’s eyes are closed. We notice the narrator couldn’t commit such a crime in this situation when he says â€Å"I found the eye always closed; and so it was impossible to do the work; for it was not the old man who vexed me, but his Evil Eye† (The Tell- Tale Heart, p. 5). One night, the old man sat down on the bed and began to call him, but he had no reaction. The sight of the old man’s eyes starts to terrify him. The narrator begins to hear the sound of the old man’s heart accelerated and thinks the neighbors are listening to it too, so he smothers the old man under his bed. He opens up some planks in the living room floor and buries the old man there. Now everything is clean. However the old man’s scream waked up a neighbor, and three police officers arrived at the house. Afraid of being arrested, the narrator invites them to come and shows that everything is fine and that the old man wasn’t in town. He offers a drink and the police officers sit in the room, and they keep satisfied with the manners of the narrator: â€Å"My manner had convinced them. I was singularly at ease† (The Tell- Tale Heart, p. 47). But the narrator begins to hear the heartbeat of the old man again, so he decides to confess to the police and asks them to take the body away from the house, and so the story ends. Analyzing the short story â€Å"The Tell-Tale Heart†, Lisa Fritscher reaches some conclusions about the narrator, such as he is really paranoid, with the words â€Å"He is constantly convinced something about the old man is out to get him – first the eye and then the heart. † The narrator’s paranoia is first embraced by the obstinacy of the narrator with the eyes and when it ends, he becomes obstinate by the heart beating. There are strong reasons to think the narrator is really paranoid. In addition, Lisa brings a new idea to our eyes, the fact that our narrator has a phobia of the eyes of the old man. The old man probably has an eye disease called cataract and Lisa goes on to state that the narrator’s phobia would not have been enough reason for murder and adds â€Å"Clearly the narrator suffers from deep mental health issues beyond a simple phobia. † Summing up, we can conclude saying that the Poe’s short story is electrifying and for those who suffer of phobia, it can cause different reactions. With his writing that makes us always on the verge of taking scares, it makes us think of our fears and phobia in a frightening and very exciting way.

APPLICATION OF RISK MANAGMENGT TECHNIQUES Essay

In my opinion Windows Vista is a one or the most lack OS when compared to Windows 7. All desktops connect to an industry standard switch via an Ethernet cable. While this can be a risk, it is not a major risk. The two large production facilities are connected to the headquarters via an external ISP. Even with the firewalls in place, there is no accountability if the connection they contract is in use by anyone else. I would advise contacting the ISP and verifying if the connection is shared with other users and take further action depending on their answer. The sales personnel connect via VPN software, but use their individual internet connection, usually out of their home office. This can be very dangerous as they do not fall under the blanket of protection offered by the bigger offices and their terminals are at greater risk to be infected by a malicious user. The core idea of preventing risk is to safeguard the information stored on the database server. The workers and customers of the company have private information stored there and the loss or leak of the data could be disaster to the company. I suggest the changes to be made to mitigate the risk of any unwanted personnel to gaining access to the network. There is not a lot of information given about the entirety of the network, so much of this may not be necessary or already in place. I will use the mitigation risk technique for the Desktops/local LAN. Since the network is maintained via Active Directory, the company should implement workgroups/user groups and control what workers have access to; if a program, file, or other application is not part of a workers job, they have no reason to be able to access that file/application/etc. At the same time the workers should go through annual (if not bi-annual) information security training; that understands how to protect their workstations, understand security policies and why they are in place. The company should also ensure that their switches, routers, and firewalls are always up to date on the latest  patches. Another risk that the company has is the External ISP Line, since the company is relying on an outside source to provide network connection between the production facilities and their headquarters; the best way to approach this risk is also with the mitigation technique. I understand the company is small and if they can’t front the cost of their own line, they should be absolutely sure that no other users are gaining access to the line that is being provided for them. On top of that they should alter the technical environment by adding intrusion detection systems and ensuring all security features are always up to date. If possible I would suggest investing into a private line that they control to ensure security between the three sites, however outside of the initial investment there would also need to be maintenance costs. As long as the company can ensu re the line they’re currently using is secure, I’d recommend continue use as it is the less cost intensive. Another risk to look at is the Remote Users / Home Offices. This risk is critical as they are the most likely to be targeted for an attack. Just like the previous two risks, I’d recommend a mitigation technique to lower this risk. The remote users only use software to connect to the company’s VPN, on their own ISP connection, in their home office. To start I would recommend a two-factor authentication to successfully log on to the VPN; so even if the computer is stolen or infected, it’s still relatively safe. At the same time since these are sales associates, I would recommend using a hard drive lock; just like the previous reason, if the computer is stolen, the ability to glean information would be hampered. If the company can handle the expense they should look into purchasing a secure VPN from each sales associates ISP, this would help ensure that there wouldn’t be any outside eyes gleaning information from the sales associate connecting to the company. Using Active Directory, the sales associates terminal should be scanned to make sure all security implements are current and if not, they should be updated before being allowed to connect to the company network. This can help prevent mal icious code being introduced to the company network. One thing that caught my attention is that there are three servers at Headquarters with very few uses. One thing that worries me is the possibility of no redundancy. If the Active Directory Server went down, no one would be able to access the network. Each server role should have redundancy to fill in if the primary server is to fail, this will help  ensure the company is running efficiently, even during a server problem. This should be kept in mind as the company has sales representatives in all fifty states while the headquarters are in Indiana. So even in a standard eight hour day (9AM – 5PM), there is still three hours of work to people on the west coast. If the servers were to go down, those sales reps would not be able to work effectively. On top of redundancy the company should look into some sort of backup. They have a lot of information and while it’s important to protect it, it’s also important to make sure it’s not lost. For a backup, I’d recommend a transfer technique. There are many backups’ services available at an affordable price. To go with the backup I would recommend backing up the information at least once a week to ensure if work is lost, the company does not fall to o far behind.

Marketing Objectives Essay

Executive Summary Ceylon Tea came into being nearly a century and half back when the then existing coffee plantations, struck by a deadly disease – which virtually proved the death knell of coffee in Ceylon as it was then called, were converted to tea plantations. Nearly all the coffee plantations were very soon converted to tea plantations. As Ceylon Tea made its mark in the world and was being widely traded in the markets, measures were instituted to facilitate and monitor the process of manufacture and sale of tea to be shipped to foreign countries. On 30th July 1883 the first public sale of tea took place. The Ceylon Chamber of Commerce brought under its purview the conduct of these auctions. In 1894 the Ceylon Tea Traders Association was established. Today almost all tea produced in Sri Lanka is sold in auctions conducted by these two organizations. Introduction This assignment is mainly about a FMCG product which the organisation depends only on Tea. I have sectioned this assignment in to different sections, to make the reader easy and understandable. I have also given a brief idea about marketing orientation, key steps to follow to be marketing oriented and also difficulties of implementing marketing orientation. Then I have spoke about the marketing environment with micro and macro environment and also how these environments impact to the organisation. At last I worked with marketing mix and how the marketing mix elements are blended together in an organisation. I hope this assignment will be something different and interesting task for you. Thank you. Methodology Mainly concentrated on preliminary data questionnaire and the study also contains secondary data from www.zaidtea.com Got reference from articles and books are revealed by tables and diagrams. Also discussed and got ideas from people who are in the high position in the tea industry. Body of Assignment Task 1 1. Zaid Tea Company 1.1 About Zaid Tea The Company incorporated in 2008 was formed in the year 1998 by a person with multifaceted experience gained in the tea industry and inherited from his forefathers of two previous generations. Naushad Jamaluddin the Managing Director/CEO of ZAID TEA CO. (PVT) LTD and a scion of an icon in the tea industry was nurtured in it from an early age during the tenure of his school days whilst assisting his father and grandfather in their tea business and plantations. He was trained in the delicate art of tea tasting by some of the best experts in the industry. He has blossomed to be an expert, having an exquisite flair in tasting and blending teas to meet the most exacting requirements of his buyers. Zaid Tea with its well experienced, diligently trained resource personal and cutting edge knowhow is eminently suited to seamlessly source and deliver the most exacting tea blends to its diverse worldwide clientele. Selecting for them the choicest of teas produced in factories located in the tea plantations of the central highlands of Sri Lanka and sold at the Colombo Tea Auctions, each having their distinct and subtly varying aroma, flavor and liquor Zaid Tea Co (Pvt.) Ltd is incorporated as a limited liability company under the Companies Act of Sri Lanka. It is registered as an exporter of Ceylon Tea with the Sri Lanka Tea Board – the regulatory body of the Government of Sri Lanka entrusted with the task of ensuring the maintenance of the quality and image of Ceylon Tea exported from the country The Co. is also registered with the Sri Lanka Export Development Board as an exporter of Ceylon Tea. This is another regulatory body of the Government of Sri Lanka promoting exports in general from the country 1.2 Products and Main Brands Zaid Tea Company has their own brand – the â€Å"Maskeliya Kahata† range of black teas comes in aluminum pouches and tea bags with their distinct aroma, flavor and liquor. The teas come from plants grown in the cool crispy air of the mountain ranges of the Hatton – Maskeliya tea plantations famed for its teas with its distinctly fine aroma and flavor Further they have their own brand of blended teas and green teas Black Tea a) Maskeliya Kahata in aluminum pouches b) Maskeliya Kahata in tea bags a) Kingswood Tea in loose packaging b) Kingswood Tea in tea bags – flavored and unflavored Green Tea a) Kingswood Green Tea in loose packaging * Kingswood Green Tea in tea bags – flavored and unflavored 1.3 Services a) BLACK TEA Bulk Teas – They source and deliver unblended or specified blends worldwide packed in paper sacks, plywood chests and corrugated cartons with inner lining of either aluminium foil or suitable polythene to retain the freshness and aroma Branded Teas – They also source as per customer specifications and blend, package in printed cartons or other packaging as per their own brands and deliver worldwide Flavored Teas – Here too we can supply either in bulk or as per customers branded or un branded packaging – cinnamon, vanilla, ginger etc b) GREEN TEA Zaid Tea are in a position to supply you Green Tea plucked and processed from the finest tea gardens located in of the high mountainous terrain found in the central highlands of Sri Lanka where the air is fresh, pure, cool and crispy. It is manufactured to the highest international standards. Like black tea we can supply in bulk or customized brand, packaging and flavoring – unflavored, jasmine, mint etc Task 02 1. What Is Marketing Orientation A business which begins work on, or philosophy that focuses on identifying and meeting customer’s needs and wants satisfyingly. -Himaz Ahamed 2. Key steps that Zaid Tea should implement in order to be marketing oriented 2.1 Customer Focused An organizational orientation toward satisfying the needs of potential and actual customers. Customer focus is considered to be one of the keys to business success. Achieving customer focus involves ensuring that the whole organization, and not just frontline service staff, puts its customers first. All activities, from the planning of a new product to its production, marketing, and after-sales care, should be built around the customer. Every department and every employee should share the same customer-focused vision. This can be aided by practicing good customer relationship management and maintaining a customer relations program. In order to achieve this, the organization must: a) Define its market, effectively segment and target the right customer and listen to customers. b) An extensive programme of employee education and communication may be necessary to introduce customer focus in order to create the environment that encourages to think customers. c) Implement an effective marketing information system that will track customer needs on a continuous basis. 2.2 Competitor Focused In terms of competitors, in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment. Competitor focused concept is more preferable in markets which are growing very fast. Tea also one of the fastest growing market in Sri Lanka. So Zaid Tea also can invest in gathering more data about competitors which will enable them to develop innovations at lower costs. 2.3 Strategic Vision Develop a long-term, market-oriented strategic vision by viewing marketing as more than a series of promotional tools and techniques. Strong leadership from the top with high level executives building a customer philosophy into their business plans and define the future in terms of creating long-term value for stakeholders. Figure-01 Market vs Operations oriented structure 3. Difficulties in Implementing Marketing Orientation Concept to Zaid Tea Even though Zaid Tea might feels that the marketing orientation is the only correct path to be successful, in practice there are likely to be barriers in developing such an orientation. They are as follows: 3.1 Lack of Effective Customer Service The job of the customer-service staff involves more than just answering questions and providing solutions to problems that arise. For market orientation to prove successful, it must also include customer-service representatives who take the time to get to know each customer’s needs and preferences. Zaid Tea Company also can gather records of the feedback it receives and analyze them for use in developing market-orientation plans. Without such customer-service efforts, company loses key opportunities to obtain information. 3.2 Lack of Marketing Knowledge Lack of marketing knowledge, skill and experience are among the challenges of developing market-orientation plans. Many company employees understand basic marketing concepts, but lack the in-depth knowledge needed to develop marketing-orientation strategies that work. Some companies deal with this by seeking additional education for key employees or by hiring experienced, skilled marketers. Skilled marketers can help develop solid plans and give direction to key employees and departments. For example, an experienced marketer might help customer service, sales and technical-support departments learn how to incorporate a company’s overall market orientation plan. 3.3 Conflict between marketing and other functions The power struggle between different departments within an organization can hinder the process. Task 03 1. Marketing Environment Framework A company’s marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. (Philip Kotler – 12th Edition) Figure-02 the marketing environment 2. Micro Environment 2.1 Definition Factors or elements in an organization’s immediate area of operations that affect its performance and decision-making freedom. These factors include competitors, customers, distribution channels, suppliers, and the general public. Micro Environment| Description| Factors that impact to Zaid Tea| Suppliers| A party that supplies goods or services. A supplier may be distinguished from a contractor or subcontractor, who commonly adds specialized input to deliverables. | A supplier’s behavior will directly impact the business it supplies. If a supplier provides a poor service Zaid Tea this could increase timescales or product quality. An increase in raw material prices will affect an organization’s Marketing Mix strategy and may even force price increases. Close supplier relationships are an effective way to remain competitive and secure quality products. | Intermediaries| Firm or person (such as a broker or consultant) who acts as a mediator on a link between parties to a business deal, investment decision, negotiation, etc. Intermediaries usually specialize in specific areas, and serve as a conduit for market and other types of information. Also called a middleman. | Zaid Tea must partner effectively with marketing intermediaries to optimize the performance of the total system.| Competition| The marketing concept states that to be successful, an organization must provide greater customer value and satisfaction than its competitors.| Competitor analysis and monitoring is crucial if an organisation is to maintain or improve its position within the market. If a business is unaware of its competitor’s activities they will find it very difficult to â€Å"beat† their competitors. The market can move very quickly. As a business it is important to examine competitors’ responses to these changes so that you can maximise the impact of your response.| Customers| A person, company, or other entity which buys goods and services produced by another person, company, or other entity.| Zaid Tea Company’s marketing plan should aim to attract and retain customers through products that meets their â€Å"wants and needs† and excellent customer service.| Publics| A public is any group that has an actual or potential impact on an organization’s ability to achieve its objectives. | According to Zaid Tea there are number of publics that will impact. They are:Financial Public, Local Public, Med ia Public, Government Public, General PublicZaid Tea should keep a good relationship with these publics in order to run successful business. | 3. Macro Environment 3.1 Definition The major external and uncontrollable factors that influence an organization’s decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces. Macro environment is also known as uncontrollable environment. Figure-03 Macro environment forces The main forces in the macro environment are commonly denoted by the mnemonic PESTEEL forces. a) Political Environment b) Economical Environment c) Social and cultural Environment d) Technological Environment e) Ecological Environment f) Ethical Environment g) Legal Environment 3.2 Political Environment The first element of a PESTEEl analysis is a study of political factors. Political factors influence Zaid Tea Company in many ways. Political factors can create advantages and opportunities for Zaid Tea. Conversely they can place obligations and duties on company. Political factors include the following types of instrument: – Legislation such as the minimum wage or anti discrimination laws. – Voluntary codes and practices – Market regulations – Trade agreements, tariffs or restrictions – Tax levies and tax breaks – Type of government regime Non conformance with legislative obligations can lead to sanctions such as fines, adverse publicity and imprisonment. Ineffective voluntary codes and practices will often lead to governments introducing legislation to regulate the activities covered by the codes and practices. 3.3 Economical Environment The second element of a PESTEEl analysis involves a study of economic factors. Zaid Tea Company also affected by national and global economic factors. National and global interest rate and fiscal policy will be set around economic conditions. The climate of the economy dictates how consumers, suppliers and other organisational stakeholders such as suppliers and creditors behave within society. An economy undergoing recession will have high unemployment, low spending power and low stakeholder confidence. Conversely a â€Å"booming† or growing economy will have low unemployment, high spending power and high stakeholder confidence. A successful organisation will respond to economic conditions and stakeholder behaviour. Furthermore Zaid Tea will need to review the impact economic conditions are having on their competitors and respond accordingly. Task 04 1. Traditional Marketing Mix 1.1 What Is Marketing Mix Marketing mix is the set of controllable tactical marketing tool that firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product. Thus in performing their key tasks marketing managers have at their disposal marketing programs to create customer satisfaction and ultimately profit for the organisation. These tools are often referred as the â€Å"4P s† on how to use these ingredients require marketing research and information. Marketing mix variables are as follow: Figure-04 Traditional Marketing Mix 2. How The Marketing Mix Elements Are Blended Together In Zaid Tea Company Sri Lanka is one of the oldest tea producing countries in the world – commercial Production was started in 1867 by the British planter James Taylor in Loolecondera Estate in Kandy. The tea produced in this country, popularly known as â€Å"Ceylon Tea†, ranks among the best available teas in international trade. In 2007, Sri Lanka was the third-largest tea-producing country globally, with a 9% share of global production, producing 30.6 million kilograms of tea. The total extent of land under tea cultivation has been estimated at approximately 187,309 hectares. Sri Lanka produces tea throughout the year, and the growing areas are mainly concentrated in the central highlands and southern inland areas of the island. They are broadly grouped under these headings according to their elevations, with high growns ranging from 1200 m upwards, medium growns covering between 600 m to 1200 m. and low growns from sea level up to 600 m. High grown teas from Sri Lanka are renowned for their taste and aroma. The two types of seasonal tea produced in these areas, Dimbula and Nuwara Eliya, are much sought-after by blenders in teaimporting countries. Uva teas from the Eastern Highlands contain unique seasonal characteristics and are widely used in many quality blends, particularly in Germany and Japan. The medium grown teas provide a thick colour variety which is popular in Australia, Europe, Japan and North America. The teas produced in low grown areas are mainly popular in Western Asia, Middle Eastern countries and CIS countries. Most factories in these areas produce what is known as a leafy grade of tea, the tea leaves of which are highly twisted and can grade into long particles. 2.1 Product Tea is produced from the Camellia Sinensis plant. The tea plant, which is evergreen, isn’t a shrub as popularly believed but a tree that is grown like a shrub to facilitate the process of tea plucking and production. It is native to Southeast Asia and is grown in a wide range of climatic conditions across the world. Tea is mainly produced in India (the world’s largest producer), Sri Lanka (till recently the world’s largest exporter), China, Kenya, Vietnam, Indonesia and Malaysia. The differing climatic conditions in the world’s various tea growing areas influence the quality and taste of the various teas. Zaid Tea Company has their own brand – the â€Å"Maskeliya Kahata† range of black teas comes in aluminium pouches and tea bags with their distinct aroma, flavor and liquor. The teas come from plants grown in the cool crispy air of the mountain ranges of the Hatton – Maskeliya tea plantations famed for its teas with its distinctly fine aroma and flavor Further they have their own brand of blended teas and green teas Black Tea c) Maskeliya Kahata in aluminium pouches d) Maskeliya Kahata in tea bags c) Kingswood Tea in loose packaging d) Kingswood Tea in tea bags – flavored and unflavored Green Tea b) Kingswood Green Tea in loose packaging * Kingswood Green Tea in tea bags – flavored and unflavored 2.2 Price Table 02- Price List Effective from 1st January 2013 of Maskeliya Kahata ZAID TEA CO (PVT) LTD| Price List Effective from 1st January 2013| Product| MRP| WSP| QDP| Maskeliya Kahata 20g| 20.00 | 18.00 | 17.10 | Maskeliya Kahata 50g| 42.00 | 36.96 | 35.11 | Maskeliya Kahata 100g| 84.00 | 73.92 | 70.22 | Maskeliya Kahata 250g| 195.00 | 171.60 | 163.02 | Maskeliya Kahata 500g| 385.00 | 338.80 | 321.86 | Maskeliya Kahata 1Kg| 755.00 | 615.00 | 584.25 | Maskeliya Kahata 2Kg| 1,495.00 | 1,215.00 | 1,154.25 | Maskeliya Kahata100 Tea Bags| 250.00 | 220.00 | 209.00 | | | | | | | | | | MRP – Maximum (Marked) Retail Price| | WSP – Wholesale Price – Price to Retail Trader| | QDP – Quantity Discounted Price| | The above table shows the effective price list of Maskeliya Kahata from 1st January 2013. 2.3 Place The role of this element basically describing availability, which is â€Å"right place† and the â€Å"right time†. Zaid’s Maskeliya Kahata is also available in every retailer shops. A channel of place is a set of interdependent organisation, which helps to make a product available in market for use of consumer. Zaid Tea also uses this concept of channels in order to provide Maskeliya Kahata available in the market. The below diagram denotes how Zaid Tea uses the distribution channels. Figure-05 Distribution channels of Zaid Tea * Note- There is also another Distribution channel method: PRODUCER AGENT WHOLESALER RETAILER CONSUMER Conclusion In a fast growing market day by day everything is fluctuating faster than we expect. Products and services are also same. The purpose of the project is to exhibit organisation to be marketing oriented and to aware about the marketing environment with micro and macro environment , how these environments impact to the organisation. Recommendations Plantation companies a) Explore the possibilities of upgrading plantation jobs, by providing upward movement, to attract more workers to work in the estate. b) There should not be any effort from the plantation companies to dilute the existing labour laws which protect the workers in the tea industry, on the grounds of declining returns. c) The big companies could also tie up with the ILO and other civil society organisations to help small growers achieve minimum labour and environmental standards. Adherence to such standards will give an additional product value to the tea being sold at the retail level. In return, the companies could provide incentives in terms of better prices to the small growers. These practices could work to the advantage of both. The government a) Provide technical and marketing assistance to the small and marginalized Farmers b) Provide credit schemes and debt management services to the plantations c) Strengthen the relationships between small tea growers and private processing factories. Develop a strategic intervention in order to help each actor aware of their rights and responsibilities within the value chain. International tea buyers a) Take responsibility for conditions in their entire tea value chains, particularly where they have more influence. b) Provide support to the small tea growers through technical and marketing assistance c) Pay a higher price for tea produced in a sustainable process d) Do not lobby to dilute the social protections available to tea estate workers e) Conduct multi-stakeholder monitoring and verification of the social and environmental standards on the tea estates from which tea is procured Annexure References * PCM Text Book * Kotler P. â€Å"Marketing Management† 9th Edition, Prentice hall of India, 1997, pp 128-150 * www.zaidtea.com

Black people Essay

Race and racial issues are all around us. Nobody can sneak behind a curtain, or tuck themselves away in a dark room to avoid this; there isn’t a way to escape racism. Our day to day lives are filled with stereotypes and overgeneralizations that make us think and judge the wrong way. We weren’t born into a race or into a category, but rather into a large melting pot. As Tim Wise said, majority of cops when asked â€Å"What would you assume about a Black or Latino male who lives in a shady neighborhood and has a nice, new car? † would respond â€Å"those men are more than likely drug dealers† just because of their race, when in fact, when compared to Black and Latino males, White males are four times more likely to be in possession of drugs at the time of an arrest. Our founders did not want this to be the case. Abraham Lincoln fought to end slavery and abolish the inequality between Human Beings, not guide us in to thinking the color of our skin shapes us and the opinions we create for others based on their â€Å"race†. Can you believe that ninety-four percent of White Americans believe that racial problems are a small issue like not being able to find the match to your shoe, whereas the other six percent are fully aware that this is a huge controversial issue? Those people who believe racism has dwindled down that much need to have an eye opener. Majority of â€Å"White Americans† are the ones who stereotype and categorize those of a different skin color. It is us â€Å"White Americans† who benefit from being the main race, and having the â€Å"White privilege†. More people need to go to a Black neighborhood and talk to those who see racism every day because in the area that about half of us live, racism is small compared to a large city. White privilege might have begun around the same time slavery had. White people, being the majority, saw the â€Å"new race† as an opportunity to become supreme ruler over something, to have large groups of people work for them. The African American community thought differently, and tried running away. Infuriated, the Whites began on a whole new level believing anyone who ran away from the plantation was sick. Slavery in general, helped create white privilege and stereotype all African Americans into the working type, and now the druggies. All these past experiences have made it harder for African Americans to strive in our society. In previous decades, they deliberately separated White and Black neighborhoods, and when a Black moved into a White neighborhood, the houses value and the neighborhoods value decreased just because the people who moved there were of a different color. It is absolutely ridiculous that racism is still around about just as much as it was seven years ago. Anybody with logical thinking would believe that it would have dwindled down to something less severe. Unfortunately, several towns are still divided and segregated because of race and skin color. I hope I get to see every race and skin color come together and work together fully, across the nation before I’m fifty, that’s thirty three years from now.

Economics of Gender Research Paper Example | Topics and Well Written Essays - 1000 words

Economics of Gender - Research Paper Example Recognition of gender equality therefore enriches economic growth in a nation. Gender equality is conveyed in approaches, opinions, actions and policies that mirror an equal valuing and endowment of opportunities for both genders. Absence of discrimination between both genders can also evidence equal eminence between the females and the males in a society. In gender equality, all individuals hold an equivalent level of power and indulge other people with respect and consideration irrespective of their sex (Dollar, David & Gatti, 1999). Equal opportunities and equal worth for both sexes is therefore a demonstration of gender equality. Gender equality can be seen where there is no inferior valuation of females to males at birth. In a society that there is gender equality, women are accorded both their legal and marital rights. The fertility rates and child mortality rates are also lowered. There is no one solitary measure for quantifying the status of women comparative to men at the universal level. Research indicates that two measures can generally be used and these are the gender-related development index and the gender empowerment measure (Mikkola, 2007). The gender-related development index cascades if the accomplishment levels of both women and men reduce or if the discrepancy between their achievements intensifies. On the other hand, the gender empowerment measure scrutinizes whether women and men are competent to energetically partake in the economic and political life of a society. It also studies whether women do take part in decision-making in a society. This measure is fashioned using information on women’s purchasing influence and decision-making supremacy in the economy and political power in Parliament. Despite the use of these two types of measures, the measurement of gender equality can sometimes be difficult. This is because some of the roles t hat

Donald Greenbergs achievement in the field of computer graphics(Term Essay - 1

Donald Greenbergs achievement in the field of computer graphics(Term paper ) - Essay Example The term Computer Graphics has numerous values like: Today computers and computer-generated images stroke many features of our every day life. Computer images are found on television, in newspapers, in weather reports, and during surgical dealings. A well-constructed graph can present multifarious information in a form that is easier to understand and understand. Such graphs are used to illustrate papers, reports, theses, and other presentation material. A range of tools and conveniences are available to facilitate users to visualize their data, and computer graphics are used in many disciplines. (Hill, 2001) As an educational discipline, computer graphics studies the manipulation of visual and geometric information using computational techniques. It focuses on the mathematical and computational foundations of image generation and processing rather than purely aesthetic issues. Computer graphics is often differentiated from the field of visualization, even though the two fields have many similarities. (Xiang ,Plastock, 2000) Charles Csuri is well known for pioneering the field of computer graphics, computer animation and digital fine art, creating the first computer art in 1964. Csuri has been acknowledged as the father of digital art and computer animation by Smithsonian, and as a leading pioneer of computer animation by the Museum of Modern Art (MoMA) and The Association for Computing Machinery Special Interest Group Graphics (ACM-SIGGRAPH). (Lewis, Luciana, 2004) Donald P. Greenberg is an internationally recognized pioneer in computer graphics. Greenberg has written hundreds of piece of writings and served as an educator and adviser to many prominent computer graphic artists and animators. Five previous students have won Academy Awards for Scientific or Technical Achievements, five have won the SIGGRAPH Achievement Award, and many now work for Pixar Animation Studios. In 1991, Greenberg was the

Marketing Strategy for Burke Museum Assignment Example | Topics and Well Written Essays - 4500 words

Marketing Strategy for Burke Museum - Assignment Example The report will also define the segments which need to be addressed by the museum in order to enhance its business. The later part of the report explains the marketing plan which needs to be implemented by the Museum which would be helpful to achieve targets, and finally it concludes with the sales forecast and the Marketing Mix. Although museum visiting trends patterns are substantial in Australia, still there are many factors which will play an important part in the acceptance of the Museum in a society where visiting library is a preferred leisure activity for people. Museums play an important role in providing the people with entertainment in their leisure time. In order to enhance their market share Museums should focus on implementing new marketing strategies in order to attract more customers and increased market share (Peschiutta, 2001). Many established museums and cultural organisations cannot only rely on income generated; the public funds are decreasing with an increase in the attendance of people visiting these museums. With the increasing demands of greater accountability from government and funding bodies the planning and implementation of successful marketing strategies has become more important (Laczniak and Murphy, 1977). Weak or no marketing practice can lead to a big trouble for even a well-established Museum. The challenges facing the Museums are to adopt appropriate marketing strategies and technologies in order to make its presence well felt by the customers to generate and get as much. Burke Memorial Museum, Loch Street, Beechworth, Victoria 3747. Over the past several decades the Historical Burke Museum has served the purposes of research and education of the local community related to the history of Australian culture. Furthermore, without neglecting the necessity to provide knowledge, education, and entertainment through a highly aesthetic presentation, the museum's directorate is also seeking to blend the new concepts of muse ology and the scientific theories regarding the interpretation and presentation of material and immaterial cultural heritage in a way that the modern visitor can understand. Privately founded Museum has a total of 7 staff members with 15,000 objects in the collection and a current income of approximately 136.500,00 AUS$. The Museum is now aiming at increase in the revenue at least to 800.000,00 AUS$ in order to bear the expenses in new building. To achieve the purpose it is important to plan a marketing strategy, which can eke the management in acquiring the desired target. Mission Statement of Burke Museum: Burke Museum aims to: - Collect, keep, and preserve objects from the area of Victoria as well as related evidence of the life of the local people in the pre-industrial and early industrial period - Help the local people to become aware of their cultural identity and its history - Promote education - Introduce visitors from Victoria and all over Australia to local culture. 1.2 Objectives: The museum's broad objectives are: - To increase visitor numbers by a policy of communication, public relations, and